How to manage luxury brands?
People seemed to have a heart that is the contradiction between advocating thrift and good reputation in the country to vigorously promote conservation-minded society of today, private luxury consumer passion, and not much seems to change. As consumers face a major carrier of “gifts”, it carries a “present the other side of the face the more serious the greater the” special significance. A few years ago, Nanjing crab market, why has there been an over-two thousand dollars cash box packaging “Gift crab” is a luxury mooncakes packaged in the state departments concerned, under the helpless to suppress the transfer of heavy blows, said that one thousand dollars jin luxury rice and tea are also quietly million pound market … … All of this illustrates, under the present conditions, can satisfy the effectiveness of Chinese psychology has a great demand for luxury goods market! However, enterprise training instructor Tan Xiaofang believe that our marketing people to understand – in products, golf, castles, wine, skiing, diving, islands, etc. In fact, these luxury travel products are not necessarily be expensive.
Such as self-drive products, the European Zijia You offer more than 20,000, than the average price of a European tour just a high of about 10000, but let the guests enjoy a lot of different feeling: living a very good hotel, open high-end cars, enjoy the normal Tourists do not see the beauty and so on, this is what we emphasize the “heart on the luxury feel” than the regular product will enhance the next level.
Now go to the Maldives play, say, the product, usually three nights five days, time is very tight, tourists do not experience a break, diving, fishing fun. In the seaside luxury is actually lying on the beach, sun drying the skin, listen to the waves, take a look at books, tan skin, black spots and so on, that feeling is completely different. For tourists, the trip before the costs have been generated, how to spend money to enjoy the fun, this is very important, but this conventional travel restrictions.
The author believes that luxury travel is to let customers have more choices, more rest, to provide them with a way to bring luxurious feeling of consumption. Luxury travel at home and abroad in several categories:
Ultra-Small Luxury Hotel
A very small number of rooms, located in scenic areas, concentrated essence of local culture, hardware and software facilities are world class … … This is the ultra-small luxury hotel in your character.
Small luxury hotel reception is to have status, rank, money and good taste of people, due to a small room, limited number of guests, so to meet a lot of people who need to avoid the requirements of the public eye. It is said that many large international companies, president of the private meetings, secret high-level meetings also will choose in such ultra-small luxury hotel next week. In the five-star hotel has become increasingly universal today, stay at a small luxury hotel, this is a status symbol it.
Last year, became a member of SLH hotel is LesOttomans Istanbul, Turkey’s first small luxury hotel, it is the Bosphorous region, one of the only remaining seaside house, facing an azure sea, formed by 10 senior suites at a cost of 65 million U.S. dollars to build, is Turkey’s most luxurious hotel.
Outside evaluation of this family of small hotels, this hotel is comparable to any luxury palace, because this is only 10 suites of the hotel, using the materials are top, many of a noble family in order to see the Royal fine, smooth and supple, like a brocade, bohemian crystal lights and full of oriental style hand-made carpets, not only shows the grandeur of the traditional Turkish luxury, brings a unique stay experience.