Archive for the ‘News’ Category

2010 Pearl River Delta the cage for mass exodus of garment enterprises birds

Core Tip: According to this year introduced the “Program for Reform and Development of the Pearl River Delta region,” high-end positioningchanel bags
of the Pearl River Delta industries, labor-intensive garment and textile industry, this traditional garment factory to look for their new home, with the apparel industry in Guangdong Province Association, Liu Yue Ping’s words, “the Pearl River Delta is no longer a garment processing of paradise, to restructuring, but also speed up the transformation.”
Issued in accordance with this year’s “Reform and Development Program for Pearl River Delta region,” high-end positioning of the Pearl River Delta industries, labor-intensive garment and textile industry, this traditional garment factory to look for their new home, with the Guangdong Provincial Association of apparel industry Liu Yue Ping’s words, “the Pearl River Delta is no longer a garment processing of paradise, to restructuring, but also speed up the transformation.”

In fact, the clothing production factory where the city’s land, labor, logistics costs have already begun Taifushangzhang, Jiashang in the financial tsunami, a large number of “Guangdong made” clothing Zaoshou Le Hai Wai sharp drop in the Kunjing orders, exports greatly impact. Externally and internally, under the clothing enterprises from the PRD alone two or three years ago looking for “new home”, iwc
to now study the collective migration destination. Many cities in Guangdong Foreign land-rich, labor is cheap, but you can not transfer over to the clothing enterprises processing facilities, so the PRD clothing business has been difficult to Midao “passion.” Industrial chain length, number of garment industry process, must rely on industry clusters to be of long-term development.




“Er Nai Qi” to the textile industry in Zibo into what?

Core Tip: Nai Qi Er, as it’s the English name of the “nature”, is experiencing two major traditional cotton and synthetic textiles Silk era, the emerging third era of an iconic symbol of textile.
Nai Qi Er, as it’s the English name of the “nature”,chanel bags
is experiencing two major traditional cotton and synthetic textiles Silk era, the emerging third era of an iconic symbol of textile.

2 years, from the lightly armed to the quiet gallop Chuang City, Dong Nai Qi Er ecological, environmental impact and inspiration of fashion quality traditional textile industry, it “lightly armed Run” business model and the “seek raw materials out of the land,” R & D ideas , was outside the industry experts agree that the most traditional textile industry in transition to explore the value of example is set.

According to Zibo Textile Association ZhaoPeng introduced include the textile industry chain research and development, design, production, logistics, distribution, terminals, brand 7 links. Further expansion of production scale, is also part of the production chain diluted in 1 / 7. So way not limited to textile production chain, must take the content type development, the development from a simple production-based to service-oriented, variable smile curve for the smile curve. The Zibo Textile, the first research and design, second channel, third, the brand, so as to extend the industrial chain, so that the total value change from 1 to 7, the whole industrial chain to form a closed loop, ring ring producing benefits, environmental benefits, Central doubled.

Zibo Qi Er Nai Textile Technology Development Co., Ltd. is a typical smile curved “Light Company”, made of corn / bamboo shirts, underwear, home textile products, design, development, and channels to spare no effort, and the national top research team in Qingdao textile materials University to set up with the search portal to Network Marketing. Textile yarn from the first root to the final garment, Qi Er Nai All streaming into various well-known domestic enterprises will be the most high-end integration of technical equipment under the command of their own, and firmly in control of the entire line in the core technology. Each mu of land production plant, but made a lot of things well-known textile companies catch up. The Chinese textile and apparel magazine editor Xie Liren rating: Nai Qi Er is “resistant Kee Di model, to achieve the dream of seven wolves.”

Traditional textile raw materials mainly for land and oil, Chennai Qi Er is another way, the seaweed fiber into the R & D program, will open up into a marine origin of textile raw materials third. The antibacterial activity of seaweed fiber is 3 times of bamboo fiber, rich in 17 amino acids, flame index is greater than 34.3 years ago, China has developed fibers were approved as the national “863″ project, and last year, listed as ” blue economic circle “the only textile items. Nai Qi Er-863 project as an R & D team, Qingdao University, the only sign unit, shoulder functional high-tech industrial fabrics applied R & D and industrialization of responsibility. “If the fibers into the textile industry, will greatly reduce the amount of cotton and Gengde ensure that China’s food security. While helping to preserve the marine environment. On the textile industry, farming and marine ecosystems to maintain, will be a significant revolution. “High-tech Zone Management Committee, deputy director of Bank of the seaweed fiber Holy cow the introduction of very promising projects.

“Er Nai Qi ability to respond quickly to market, because ‘light’, so ‘fast’, done specifically bound to deep, deep differences of the natural form. Nai Er Qi had made eco-textile era pilot’s pace, with industry core technology value chain, and openeddiscount louis vuitton handbags
the third origin textile materials. If financing the next step to open the bottleneck to first-class R & D, design to enrich the brand gold content, development would be unpredictable. “Zhao Peng told reporters.

China’s textile industry has a long history, splendid Galaxy, on the size and strength, Nai Er Qi during a newborn is at best a small fish, but it’s a smile with a small but powerful chain-style tactics and lead times for innovation and technology, casting into enough to contend with the traditional textile Yetai soft power. It’s lightly armed pilot, inspiration Zibo Textile entrepreneurs have foresight, be bold and resolute action taken by the brain, by intellect, by reputation, traditional Yetai science shuffle, to the textile industry in Zibo fresh injection of energy to revive




Cushouw card show successful women’s 2010 Winter Conference

Core Tip: the evening of June 6, Guangzhou, Hong Garment Co., Ltd. in Guangzhou on its women’s release of its brand new autumn and winter 2010 show cushow card to display its “Older women are created for the release of spiritual light, yin and yang balance of the music lifestyle” brand positioning, iwc watches
fine, handsome brand of feminine style of the female external handsome, capable, and internal soft, the perfect embodiment of spirituality.
The evening of June 6, Guangzhou Hong Garment Co., Ltd. in Guangzhou on its women’s release of its brand new autumn and winter 2010 show cushow card to display its “Older women are created for the release of spiritual light, yin and yang balance of the music lifestyle” brand positioning, fine, handsomeiwc
brand of feminine style, commander of the female external, competent and internal soft, the perfect embodiment of spirituality.
Card show is hung on the company’s brand of clothing brand, after 7 years of continued growth and development, the card shows the progressive realization of the brand to brand, from product-oriented business, lifestyle advocates of the transition. Card shows Main Light Mature consumers, so the design shows exquisite, handsome sexual, spiritual integration, the pursuit of external and internal taste rich.

Handsome lady of light is the card shows the core axis, season (quarter of the subjects, folklore, natural, gorgeous) delicate, feminine personality, mixed, form a unique new modern romantic!




“Light Magic” Rhythm O

Thinking and vision qualities of modern white-collar workers, they flatten enjoy demonstrate the self-concept, retro feeling with modern attitude. The light of France’s green flash theme, attention to the performance effects of artificial colors, light metallic satin, Matt’s imitation leather fabric, thelv bags
introduction of more high-tech performance fabrics to provide for the possibility of luster in contrast with the rough cowboy. In addition to dark gray and light gray color to grasp basic black, the yellow and louis vuitton bags
malachite green for 10 years to break the quiet of winter, to add more fashion elements.

Fabric Description: CITY Series to focus on the combination of man and nature, highlighting the functionality and practical fabrics. Use more cotton texture fabric, classic feel Ruannuo Check Nepalese material, texture, flexible bamboo washing fabrics, elegant fabrics and so on color characteristics.

Fashion Color Description: CITY Series with the traditional gray and black as the latest basic colors, yellow grass, moss green, color blue color for the secondary, additional warmth for the cold winter.




The Way of Green Marketing

The Way of Green Marketing
Compared to other children’s clothing clothing, consumers pay more attention when their safety and comfort features. The concept of green marketing in children’s clothing is more prominent in this industry, especially in the export louis vuitton
inspection and quarantine checks on the more stringent.
The so-called green marketing is an enterprise operating in the production process, the enterprise’s own interests, consumer interests and environmental interests of the three unified, as a center, right products and services concept, design, sales and manufacturing.
“Green marketing will become the main theme of children’s clothing industry.” Deputy secretary general of China Textile Industry Association, China National Garment Association, vice president of Kids Da-Peng Chen, chairman of the professional committee recently said in an interview.
This year the domestic apparel industry through hard going at the beginning after the end of the year takes on a upward trend. But the export situation is still not optimistic, mainly due to the slow economic recovery in the international market, the United States, Europe, and Japan’s economic situation, recovery slower, resulting in greater pressure on China’s clothing exports.
Financial crisis, Europe and the United States informed of the recall on China’s exports Kids seem to have spread to increase. According to the China Textile Association latest statistics show that 1 in September 2009, China’s textile and apparel products have received the European Commission Rapid Alert System for non-food 153 warning notification effect, an increase of 6.29 times; the U.S. Consumer Product Safety Commission textiles and clothing to me issued a total of 21 products since the recall, an increase louis vuitton handbags
of 10.53%. Europe and the United States informed of the recall of Chinese textile and clothing products to children’s garments, mostly because there recall suffocation hazard, chemical hazards, injury risk, the use of prohibited dyes and so on.
To this end, China from August 1, 2009 from the implementation of the “children’s clothing and pull the rope with safety requirements,” “Children’s T-shirt pulled with the safety requirements” and “to promote mechanical safety of the children’s clothing design and production implementation of the norms,” the three national children’s wear standard. The standard reference in the development of the EU’s EN14682 standard, and some are even more stringent requirements. This means that, in children’s clothing and pull the rope with a safety, China and Europe and the United States and no longer exists, “standard deviation.”
The 21st century is the century of green, green barriers and strengthened gradually become non-tariff barriers, the development of green standards for international trade in textile and garment industry the necessary guarantees. China’s textile and garment industry should strengthen the research on green marketing in order to fierce international competition, better use of green marketing to expand market space.
In response to changes in the international market, is actively promoting green marketing, promoting green consumption awareness. Government regulations have been gradually improving, strengthening macroeconomic control, support and development of green industries, and enterprises should also establish the concept of green marketing.
As a children’s clothing industry practitioners should pay more attention to green marketing ideas, children’s clothing brands to attach importance to product quality to meet market demand.
Meanwhile, domestic consumption Kids has entered the mainstream population 80, this generation of consumers pay more attention than the previous green consumer rights awareness and more intense, so whether it is for the international market or domestic market, children’s clothing brand green marketing as a business should be the theme of business.




Big eyes frog Supporting Education: Kids stores start to open four steps Location

1, opening clothing stores, challenging: to determine the crowds and traffic
First, you must be clear to people where to go, not just there, like a breakfast shop in the office workers come to the place, video rental shops louis vuitton handbags
will have to open the way home. You can spend some time in the target areas of interest to calculate the local morning, afternoon and evening crowds of all time, the number of statistical entered a nearby shop to see through the persons, office workers, students, housewives ratio, but at least Ping said, and weekends in the calculation time, we know the exact distribution of the crowd.
In addition to people where to go, you have to consider how long it would take to reach your store before. The more expensive products, customers do not want to spend more time, for example, convenience stores are 3 minutes to define the main shopping district, a coffee shop about 5 minutes, unless you intend to sell high-priced cars such goods, or in general, most customers far only put up 7 minutes travel time.
2, opening clothing stores to find locations: visits to the surrounding environment
With the pre-selection of pocket locations, the second step is to first inspect the surrounding environment, then use two angles to observe, first, the perspective of business: What signs that the site can create results? Secondly, from the customer’s point of view: You will not go to this place to shop? are unpopular prime corner, the secondary business district is also popular base, to find the most taboo place only see other people succeed, wanted to copy in a shop next door, unless you are sure to make their own difference of.
In addition, the monitor is located not far away in the corner or competitors will take away your business? You can route customer operations, first to someonemiu miu handbags
else step in interceptor customer? Always pay attention to opponent’s position, to find enough to contend with the location, you must maintain a favorable position, or, in the same store properties downwind, careful business also has a disadvantage.
3, open clothing store franchise to see: Construction is living with ads
Please hold a first date feeling to see stores, should be concerned, but also skeptical. First a distance, then close look, imagine you store the feeling in this space, once the store name on the sign on, you will be very visible? Drive past people see it? Pedestrians from the sidewalk on the notice? Good The store is like walking advertisement, not only convenient for people to find you, but also the way to show their potential customers passing by. In addition, clothing stores is also a focus of architectural design, the site for retailing? Attractive? Even similar in appearance to the design of the shopping street, the quality may be quite poor. Whether the quality of the building with your product as good? Remember, we must start to think about the perspective of brand building buildings.
4 clothing stores choose to open a neighbor: a good neighbor to carry forward
Clothing stores customers will think that next to each other’s stores, their product quality is also quite similar, with similar brands located in the same location is important, because some of the site strategy is to “parasitic.” In the big department stores to open next to clothing stores, supermarket next to the open life in the senior restaurant, attracted by large brand customers will be attracted to you.
In addition, if met some like video rental stores, dry cleaners or the like Youzhi neighbor that is better for all of these stores have a “two visits” the opportunity, people washing clothes off, Ge Jitian will Come and get return; post office, supermarket is such a nice crowd boomerang, if stains are light, then your business absolutely great plus.




Diesel acquisition of Dutch designers Viktor & Rolf brand

Milan reverse shop

Diesel boss discount louis vuitton handbags
Renzo Rosso to establish a “future of the most influential fashion group” further, he completed the Dutch designers Viktor & Rolf’s acquisition of the brand.

Specific amount of thelouis vuitton handbags
transaction were not disclosed, Rosso plans to invest this designer portfolio, extend product lines and set up shop in the popular location. This marriage negotiations began in September 2006, Viktor & Rolf during the contact with other potential buyers, Renzo understanding and support of the creative end to V & R tempted.

Rolf Snoeren and Viktor Horsting both childhood friends, co-graduated from the Netherlands Arnhem Academy, 1998 series launched couture, women’s clothing line introduced in 2000 and subsequently launched Men. 05 out of the house in Milan opened the famous upside down shops, this store is currently the only company-operated stores Viktor & Rolf, in 2006, which combined with H & M designers worked with a family. It is estimated that the turnover of the brand a year in about 10 million euros.

Rosso addition to Diesel brand, also owns a company called Staff International, whose brands include 798 exhibition in Beijing last month, Maison Martin Margiela, British punk godmother Vivienne Westwood, Dsquared and last year the Canadian designer brothers acquired Sophia Kokosalaki.

In 2002, MMM was the acquisition, Rosso to keep the Belgian designer’s style, and let the business grow rapidly last year, up 50% to 60 million euros. Viktor & Rolf took a fancy to the key factors Rosso hopes of further success.




“Red armbands Square” elegant young ladies comfort fashion

Beijing red armbands Square Clothing & Accessories Limited, April 20, 1999 in Beijing. Red armbands Square Women in the main design style pursuit of “fashion, young, elegant, comfortable,” the design concept advocated “creative, something new”, focusing on the originality of new product development. The adoption of modern network management, a sound organization, the full implementation of brand strategy. In just a few years, red armbands Square hlouis vuitton shoes
as grown into a design, production and sales of professional clothing company.

Demand for professional louis vuitton
women to dress simply, to ensure unique version of type characteristics. From business wear, casual wear, accessories product structure of a wide range of products to provide consumers with stylish and comfortable clothing products.

Brand Style: Women with trendy business

Design Concept: creative novelty

Brand stated requirements: to create a fashionable taste




Second, the company’s design philosophy

The company has an experienced development team can grasp the element of popular consumption at home and abroad timely fashion essence, revolves around customer satisfaction to build YOUS FASHION brand, our slogan is “as long as you can imagine, we can do for you” .

Third, thediscount louis vuitton
company’s growth prospects

We “build first-class brand, revitalize national industry,” Wei their responsibility, to highlight the brand image of the characteristics Zi Shen, Tong Guo accommodate talented people as well as design, proddiscount louis vuitton handbags
uction and management, continuous improvement, they will do a good job, Zuo Jing YOUS FASHION brand, the company sincerely hopes to cooperate with domestic and foreign merchants, hand in hand, create brilliant!




YOUS FASHION brand conveys elegant Women

YOUS FASHION brand conveys elegant Women
Fashion Co., Ltd. Jiaxing You Chun Chun International Co., Ltd. Hong Kong investment priority was founded in 2001, is a set design, production and sales of clothing enterprises, mainly produces all kindslouis vuitton shoes
of silk, cotton, linen and blended knitted fashion and shuttle class woven fashion, in order to meet market demand, the company knitted, woven beaded fashion as the main carrier integration, embroidery, louis vuitton
tie-dye, hang dyeing, three-dimensional fold, printing, printing, hot stamping and other techniques of modern technology to create a distinctive style features casual clothing line, the company after years of development, companies have begun to take shape.

1, the company’s growth course

In 2001 the company launched YOUS FASHION brand, with Shanghai as the starting point for the market and the Yangtze River Delta region of radiation established its own marketing network, the brand continues to improve customer satisfaction.