Recently, a number of media, an international investment bank published a Chinese luxury goods spending for this year will be three billion U.S. dollars last year surged to 50 billion messages; Prior to that, there are media quoted the statistics of foreign institutions reported that China’s current luxury consumption accounted for the global market, two into five, for the first time surpassed the United States as the world’s second largest consumer of luxury goods. Related reports did not disclose a specific type of merchandise, which brands are tallied as a luxury, so these figures are only one of the words, do not go into details. But many people unheard of in the world’s top expensive cars, watches, designer clothes, brand name cosmetics, is fast entering the Chinese market; the Chinese people themselves to create a “high price alcohol and tobacco”, “astronomical moon cakes” are indisputable facts.
I believe that, after decades of hard work, the Chinese people finally had on the overall well-off life, are eligible, it should pursue for enjoyment spending. In this regard can promote human development, for economic development on the other hand to provide endless new incentives. But the enjoyment and consumption is not equivalent to luxury consumption. In theory, luxury is defined as “a people’s survival and development needs beyond the scope of, with unique, scarce, rare and other characteristics of the consumer.” From the impact of economic development, said that, like smoking opium, only 100 of consumer harm than good different, luxury consumption is not without merit, it is not expressly prohibited. But China’s current level of economic development, luxury consumption growth too fast, consumes scarce resources, social and economic development are obvious drawbacks to see. Only from the economic front, China’s urgent upgrading of industrial structure, while the R & D investment required to upgrade inadequate; in many cities, with the Ambilight center of a place across the street because of inadequate investment in public facilities, not changed “dirty, chaotic, and poor” appearance. Therefore, China should restrain their spending on luxury items, putting more resources into research and development, investment and other public facilities to better promote the socio-economic aspects of sustainable development up.
It is reported that analysis, China’s luxury consumers include a handful of officials, business owners and the pursuit of brand-name of the young “white collar” people. On this different populations, constraints, luxury consumption, measures should be different.
Recently, the media exposure of the public who smoke, “high price of cigarettes”, wearing a certain brand-name watches, local government officials of corruption and bribery Huoxing. In my opinion, even if the officials are not corrupt do not rot, publicly display astronomical cigarettes, brand-name table entirely on family and friends gifts, officials lost entirely its own doing. Crown, having chosen the path of politics, officials individual behavior and the need to preserve the government’s image, which is the basic knowledge of modern politics. For officials at all levels, should develop specific regulations explicitly require all times to maintain the “two musts” (must remain modest, prudent and free from arrogance and rashness in work style, be sure to maintain the style of hard struggle) in style, especially in the public service activities allowed the use of luxury consumer products. Government officials advocating the teaching of luxury incurred the scourge of too many too much, “the descendants of sorrow and not Kam, but also future generations so that future generations are also being undone grief.”
Constraints that normally live frugally, for the sake of brand-name and Deal or No Deal’s “moonlight clan”, “bite the old clan” white-collar workers their luxury consumption, mainly by guiding enlightenment. This regard, the media is duty-bound. The promotion of luxury goods to a large extent depends on the next big capital, with the media, and often the ads are not rigid, but by advocating “fashion”, “taste” in the name of the young people to exert subtle influence. This is not the law, can not be banned, can only rely on media practitioners, out of moral conscience, their own media as a social instrument, and consciously to the lives of young people to instill the concept of civilization and progress. In particular, the mainstream media, if the side of the eyes and ears for the mouthpiece of the party and people to promote the fine tradition of plain and hardworking way the one hand, publicity and promotion that is not appropriate at the present stage of economic development level of China’s consumption of luxury goods, it should be subject to discipline, hard bound.
We should say that luxury consumption in China is still the major groups of entrepreneurs who get rich first. Among them were many of the original culture and upbringing is not high, low social status, to work hard business fortune, I want through the conspicuous consumption of luxury goods to improve their image and social status. This is excusable, but less than rational. For these people, on the one hand want to move them with affection, to guide them through the more wealth into social welfare and charitable causes to enhance their image and social status. Rigidly to a “plain and hardworking way the United States and Germany,” the propaganda and education, may not afford to make any difference. On the other hand have to bribe them for their earnings to create more investment opportunities, to encourage them to put more profits into higher-level process of expanded reproduction. At the same time, further improve the financial and tax management system, owners will strictly limit the personal luxury goods spending apportioned corporate production costs.
Regarding the use of illegal, even criminal behavior proceeds of luxury goods, can only be brought to justice in their.
