1, opening clothing stores, challenging: to determine the crowds and traffic
First, you must be clear to people where to go, not just there, like a breakfast shop in the office workers come to the place, video rental shops louis vuitton handbags
will have to open the way home. You can spend some time in the target areas of interest to calculate the local morning, afternoon and evening crowds of all time, the number of statistical entered a nearby shop to see through the persons, office workers, students, housewives ratio, but at least Ping said, and weekends in the calculation time, we know the exact distribution of the crowd.
In addition to people where to go, you have to consider how long it would take to reach your store before. The more expensive products, customers do not want to spend more time, for example, convenience stores are 3 minutes to define the main shopping district, a coffee shop about 5 minutes, unless you intend to sell high-priced cars such goods, or in general, most customers far only put up 7 minutes travel time.
2, opening clothing stores to find locations: visits to the surrounding environment
With the pre-selection of pocket locations, the second step is to first inspect the surrounding environment, then use two angles to observe, first, the perspective of business: What signs that the site can create results? Secondly, from the customer’s point of view: You will not go to this place to shop? are unpopular prime corner, the secondary business district is also popular base, to find the most taboo place only see other people succeed, wanted to copy in a shop next door, unless you are sure to make their own difference of.
In addition, the monitor is located not far away in the corner or competitors will take away your business? You can route customer operations, first to someonemiu miu handbags
else step in interceptor customer? Always pay attention to opponent’s position, to find enough to contend with the location, you must maintain a favorable position, or, in the same store properties downwind, careful business also has a disadvantage.
3, open clothing store franchise to see: Construction is living with ads
Please hold a first date feeling to see stores, should be concerned, but also skeptical. First a distance, then close look, imagine you store the feeling in this space, once the store name on the sign on, you will be very visible? Drive past people see it? Pedestrians from the sidewalk on the notice? Good The store is like walking advertisement, not only convenient for people to find you, but also the way to show their potential customers passing by. In addition, clothing stores is also a focus of architectural design, the site for retailing? Attractive? Even similar in appearance to the design of the shopping street, the quality may be quite poor. Whether the quality of the building with your product as good? Remember, we must start to think about the perspective of brand building buildings.
4 clothing stores choose to open a neighbor: a good neighbor to carry forward
Clothing stores customers will think that next to each other’s stores, their product quality is also quite similar, with similar brands located in the same location is important, because some of the site strategy is to “parasitic.” In the big department stores to open next to clothing stores, supermarket next to the open life in the senior restaurant, attracted by large brand customers will be attracted to you.
In addition, if met some like video rental stores, dry cleaners or the like Youzhi neighbor that is better for all of these stores have a “two visits” the opportunity, people washing clothes off, Ge Jitian will Come and get return; post office, supermarket is such a nice crowd boomerang, if stains are light, then your business absolutely great plus.